Disrupting the financial markets: promoting the world's first ever social media trading platform.

The brief

Launch trading platform and sign up new customers quickly.

100+
pieces of coverage
6
broadcast interviews
4000
online visitors, 300 new users and page one of Google in first week

The approach

A three month campaign: we made the launch much bigger than the product through creative visuals, data analysis and a focus on bottom-line business benefits. We selected the most effective channels across the media to generate maximum possible exposure.

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The result

Hundreds of new users signed up to DCM's platform through a huge amount of media coverage.

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