The brief
Increase SAP Concur’s brand profile within the SMB and Enterprise markets by aligning the company and its commentary with the key business issues that matter to its audiences.
Increase SAP Concur’s brand profile within the SMB and Enterprise markets by aligning the company and its commentary with the key business issues that matter to its audiences.
The Aspectus team were tasked with expanding SAP Concur's media presence within its core trade media, but also elevating its message into the national, business and broadcast press. Aspectus sought to quickly understand the passions of key spokespeople, how these could be aligned to the media and also devised original ideas and content to be used.
In the first six months, the campaign delivered radio, national and business coverage. The articles generated by the programme were viewed in excess of 750,000 times and drove more than 2,000 social interactions.
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