SAP Concur wanted us to continue the excellent results we set out in the first half of the year. We focused on proactive newsjacking opportunities and thought-leadership pieces to build the profile of SAP Concur spokespeople in both the SMB and Enterprise focused spaces.
Throughout H1, Aspectus aligned Concur with key industry news to amplify its voice. This included hijacking the budget announcement, harnessing company expertise to provide comment on MPs expense publication and commenting on ongoing workplace fraud scandals. Carefully crafted articles and commentary ensured Concur secured placement in key titles, conversing directly with their key target audience.
Aspectus exceeded its coverage target by 50% during the first half of 2016 - securing hits in key national titles including the Daily Telegraph, City A.M., Share Radio and several vital trade titles. Coverage also generated direct LinkedIn approaches for senior spokespeople demonstrating the true value of successful PR.
Aspectus has become more than an agency and are more of an extension of the internal SAP Concur PR team. Together we have been able to work seamlessly to transform the types of PR results SAP Concur obtains and deliver measurable outcomes for the business.
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