Media and thought leadership campaign across business and national media to raise brand awareness.

The brief

SAP Concur wanted us to continue the excellent results we set out in the first half of the year. We focused on proactive newsjacking opportunities and thought-leadership pieces to build the profile of SAP Concur spokespeople in both the SMB and Enterprise focused spaces.

online readership (generated from January 2016 - June 2016)
estimated coverage views
circulation in offline press

The result

Aspectus exceeded its coverage target by 50% during the first half of 2016 - securing hits in key national titles including the Daily Telegraph, City A.M., Share Radio and several vital trade titles. Coverage also generated direct LinkedIn approaches for senior spokespeople demonstrating the true value of successful PR.

Aspectus has become more than an agency and are more of an extension of the internal SAP Concur PR team. Together we have been able to work seamlessly to transform the types of PR results SAP Concur obtains and deliver measurable outcomes for the business.

Alistair Kent, UK PR and Social Media Manager
SAP Concur

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