An awareness campaign across top tier and investment press to promote an FX platform like no other

The brief

Develop a strategic campaign to increase awareness of CME Group’s $76 billion per day (ADV) for listed FX F&O markets to generate enthusiasm amongst investors through securing top tier media exposure.

60%
Increase in business press
4 in 1

One media campaign secured coverage in Financial Times, Wall Street Journal, Sunday Telegraph and Reuters 

The results

CME Group has seen a 60% increase in business press since the beginning of the campaign. Achieved by devising a short data story that slotted CME’s data into global macro events, securing coverage in the Bloomberg Terminal, as well as in the Financial Times, the Sunday Telegraph and Reuters.

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