An awareness campaign across top tier and investment press to promote an FX platform like no other

The brief

Develop a strategic campaign to increase awareness of CME Group’s $76 billion per day (ADV) for listed FX F&O markets to generate enthusiasm amongst investors through securing top tier media exposure.

60%
Increase in business press
4 in 1

One media campaign secured coverage in Financial Times, Wall Street Journal, Sunday Telegraph and Reuters 

The approach

With many FX F&O platforms competing for attention, making sure CME Group’s options data stood out in a crowded marketplace was essential. By identifying significant macroeconomic events and what the futures and options market data revealed, we proactively shared CME’s data with key journalists, to help shape the news agenda.

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The results

CME Group has seen a 60% increase in business press since the beginning of the campaign. Achieved by devising a short data story that slotted CME’s data into global macro events, securing coverage in the Bloomberg Terminal, as well as in the Financial Times, the Sunday Telegraph and Reuters.

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