Leaning on our connections with the CityAM editorial team to draft and place opinion editorial content

The brief

After the change in features and opinion editor of CityAM, the objective was to leverage our relationship with the editor in chief and establish contact with the new content editor. With this connection, we would then pitch insightful and timely opinion-editorial content drafted by Aspectus for our clients.

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Op-ed on GameStop and the corporate bond market for Overbond
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Op-ed on the London Metal Exchange for Horizon
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Op-ed on innovation and automation in capital markets for Meritsoft

The results

In the first 2 months of 2021, we drafted and placed opinion editorial content in CityAM for three capital markets clients, on a range of subjects from exchange trading infrastructure, corporate bond markets and capital markets innovation. With a daily online readership of approximately 400,000 people this tactic has generated editorial thought leadership exposure in a leading tier one publication.

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