After the change in features and opinion editor of CityAM, the objective was to leverage our relationship with the editor in chief and establish contact with the new content editor. With this connection, we would then pitch insightful and timely opinion-editorial content drafted by Aspectus for our clients.
Monitor for the most popular news stories covered by CityAM and pitch catchy ideas linked to our clients’ core messaging to the new content editor. With their feedback we then drafted punchy written thought leadership content for our clients to match the editorial style of CityAM.
In the first 2 months of 2021, we drafted and placed opinion editorial content in CityAM for three capital markets clients, on a range of subjects from exchange trading infrastructure, corporate bond markets and capital markets innovation. With a daily online readership of approximately 400,000 people this tactic has generated editorial thought leadership exposure in a leading tier one publication.
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