The brief
When BT brought together its security knowledge, products and services into one practice, it wanted to be positioned as the go-to experts for IT security and business continuity services.
When BT brought together its security knowledge, products and services into one practice, it wanted to be positioned as the go-to experts for IT security and business continuity services.
We had no references from its security conscious clients, so we led messaging sessions and built an issues-based campaign centred on a charismatic head of practice. As the BT story gained recognition, we ran surveys, roundtables and awards to reinforce the message.
Targets exceeded by 500%, 75% of coverage in top tier media, Journalism awards attracted 100+ entries from over 40 journalists, editors and publishers.
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