Bloxx operated in a very niche area of security. Aspectus encouraged the company to broaden its breadth and depth of media commentary. The company wasn’t commenting on completely irrelevant stories, but had a lot of expertise within the business to showcase in order to insert the company into the conversations driving the news agenda.
Aspectus advocates a storytelling approach to PR as it believes this gives clients a platform to recast, retell and replay their key messages. It used this as a basis for a programme that focused on proactive media commentary and thought leadership in order to turn Bloxx from a conversation outsider to conversation starter.
Sold! In November 2015, Bloxx was acquired by Nasdaq-listed Akamai for an undisclosed sum. Charles Sweeney, former CEO of Bloxx, credited the PR and marketing with 'playing a significant contributory role' in the company's acquisition. During its engagement, Aspectus had effectively repositioned Bloxx from niche provider to being described as a 'giant of email security' in The Times.
The PR and marketing played a significant contributory role in the company’s acquisition.
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