Establish clear brand credibility amongst the 'bitcurious' community.

The brief

Digital money has the power to change the world around us, but its volatility has made people question the long term viability of currencies such as Bitcoin. Bitreserve, founded by former CNET founder Halsey Minor, directly addresses this key issue.

pieces of coverage in three months
pieces of international thought leadership
messaging framework

The result

Impactful and quality coverage across key media influencers including Forbes, The Daily Telegraph and CoinDesk.

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