Digital money has the power to change the world around us, but its volatility has made people question the long term viability of currencies such as Bitcoin. Bitreserve, founded by former CNET founder Halsey Minor, directly addresses this key issue.
This campaign was about a controlled approach to the media, engaging key press with a real understanding of the digital currency world in order to communicate authentically with the bitcurious community.
Impactful and quality coverage across key media influencers including Forbes, The Daily Telegraph and CoinDesk.
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