The brief
Promote the challenge to attract entrants; maintain clear communications with corporate investors, ensure it was seen as a success so it would run year after year.
Market Big Issue Invest's 'Corporate Social Venturing Challenge' (CSV).
11
companies secured ?50k of funding and continued mentoring from corporate partners
20+
pieces of coverage
3rd
year running of the challenge
The approach
Defined the communications strategy including messaging and positioning.
Produced content that was adapted for different media and marketing opportunities and repurposed and replayed to make sure it was remembered over time.
Provided support at events – we conducted presentations and training, provided updates to stakeholders and managed media attendance.
The result
- More than 70 companies applied for the challenge over 6 months.
- The quality of entrant was so high that BII choose 11 winners instead of 10.
- The CSV raised over £1m for more than 20 companies.
- The challenge is supported by the Cabinet Office as part of the £10m Social Investment Fund.
I have really enjoyed working with Aspectus. Their professionalism is matched by their commitment and enthusiasm for our mission. A great combination.
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