Media campaign to help Baringa compete with the 'big-hitters' in the consultancy world.

The brief

Baringa had a clear objective – to demonstrate that their business was home to the best brains in the energy sector, whilst also positioning them as a competitor to the likes of McKinsey and Accenture

25
pieces of thought leadership content developed
100
pieces of coverage
4
awards won

The approach

We tapped straight into the specialist knowledge that Baringa wanted to be renowned for, and developed a series of by-lined thought leadership article on top-of-mind industry topics, supported by identifying appropriate speaking opportunities. By capitalising on our own industry and media knowledge we were able to take one briefing from the experts at Baringa, and turn it into multiple different storylines, resulting in numerous placements for minimum input.

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The result

Storyline ideas and articles from Baringa Partners have featured in the key energy trade media: Energy Risk, Commodities Now, Utility Week, World Power, Power and Energy Solutions and Energy Biz, to name but a few. Aspectus has also secured comment opportunities for Baringa with Bloomberg.

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