Despite the increasing popularity of digital assets, enthusiasm amongst institutional investors has been constrained. Currently the risk is too high and trading environments are designed for early adopters and retail, not banks with lots of regulatory requirements – Archax wanted to change this and they needed to tell the world about it.
With a new crypto trading venue seemingly launching every day, we knew we had to make this one stand out if we wanted to get national coverage. We wanted to focus the story heavily on the USPs and the people behind the initiative. It worked.
In the end the considerable amount of coverage was an aside. The company received inbound enquiries from the moment the news hit the headlines.
We’ve had a brilliant launch week. Lots of good coverage and positive reactions from the marketplace. The team have done a fantastic job. We’re off to a great start.
We’d love to hear about your business challenges and talk about how we can help solve them.
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