New institutional-grade crypto trading venue launch through traditional & crypto media

The brief

Despite the increasing popularity of digital assets, enthusiasm amongst institutional investors has been constrained. Currently the risk is too high and trading environments are designed for early adopters and retail, not banks with lots of regulatory requirements – Archax wanted to change this and they needed to tell the world about it.

20
pieces of quality coverage
4
interviews, including the FT and Bloomberg
399k
commuters in key hubs read about the launch in City AM

The result

In the end the considerable amount of coverage was an aside. The company received inbound enquiries from the moment the news hit the headlines.

We’ve had a brilliant launch week. Lots of good coverage and positive reactions from the marketplace. The team have done a fantastic job. We’re off to a great start.

Simon Barnby
Head of Marketing, Archax

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