Conceived, created and promoted GETI 2018, the largest ever global energy workforce trends survey

The brief

Having successfully advised on the development of and promoted last year’s inaugural Global Energy Talent Index (GETI), this time we were asked to go one better and research, write and design the report from scratch. The goal? Establish GETI as not only the biggest but the best and most insightful workforce survey the industry had ever seen.

report downloads within week one of launch
hiring managers confirmed to have read the report in the first week
estimated readership of the first 35 coverage hits

The result

Not only was the survey the biggest ever seen in the industry, but the insights it yielded have sparked ongoing conversations throughout the oil and gas, renewables, nuclear, petrochemicals and power sectors. More than 1,600 downloads in the first week proved just the beginning; GETI has been the centrepiece of our clients’ marketing ever since.

We couldn’t be happier with GETI 2018. Aspectus have developed a brilliant report, packed with answers to the questions our clients are asking as they plan for an uncertain future. We can’t wait to repeat this success in next year’s edition.

Janette Marx & Hannah Peet
CEO at Airswift & MD of Energy Jobline

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