The objective of this campaign was to raise Air Energi’s profile within key stakeholder groups across its global target regions. Also, we wanted to differentiate Air Energi from its competitors by positioning the company as the leading workforce provider.
We developed packages of original, quality content targeted at key stakeholder groups across the company's target regions. Content focused on key industry issues, which were communicated using a variety of tactics including thought leadership articles, press releases, case studies and interviews.
Aspectus polled a selection of industry professionals to obtain a snapshot of perceptions and attitudes to the Air Energi brand, as well as create a benchmark for measuring the impact of the campaign.
We have outperformed our direct competitors both in quality and quantity of coverage. A large part of this success is down to the proactive approach of the Aspectus team, coupled with a genuine interest in our business and first class press connections.
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