Put new femtech startup, Adia Health, on the map. Adia wanted to create some noise around the launch of its digital health platform. The company needed targeted support in getting journalists to its launch event and securing interview-based coverage off the back of the event.
A startup launching isn’t standalone news anymore. So, we worked with Adia to uncover the story behind the company and created some interview themes and a short, sharp media alert which we pitched to key journalists.
We secured top-tier journalists from the likes of HuffPost, Refinery29, Evening Standard and Grazia to attend its launch event. And secured coverage – all about Adia and its mission – in titles such as Forbes, Financial Times’ Sifted, Evening Standard and Tech Talks. The press attention and coverage even resulted in them being approached by BBC TV Show Dragon’s Den!
As a result of Aspectus’ results, we’ve seen an uptick in sign-ups and our community has grown. The team knew exactly what would interest top-tier journalists and we were impressed with them going above and beyond for us.
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