A media campaign hijacking the regulatory news, securing coverage for capital markets clients

The brief

No client brief. We proactively identified opportunities for a number of our capital markets clients to comment on latest regulatory news, knowing it would result in valuable coverage.

500k
FT subscribers with access to the LSE Deutsche Börse merger news story quoting ITG
1
ranked expert voices blog in City A.M. online for GoldenSource on the day
300k
Financial News subscribers able to read the EMIR mandatory clearing deadline story quoting Tradeweb

The approach

We created opportunities by drafting and pitching client reaction to breaking regulatory stories. And because we have so many clients that focus on compliance, reporters were able to get all the expert commentary they needed for their articles from one source.

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The result

Here is just a snapshot of the coverage achieved:
A MiFID II themed blog piece on the importance of data centralisation in City A.M. drafted for GoldenSource | We got ITG in the FT reacting to a story about EU anti-competition concerns | On the EMIR clearing deadline day for interest rate swaps, we got Tradeweb in Financial News

The global regulatory burden facing banks has put compliance at the top of the news agenda in 2016. We have regularly landed clients in the business press due to our in-depth market knowledge and ability to keep on top of the latest regulations.

Ellie Bacon, Group Director
Aspectus

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