We collaborated with VATGlobal to launch their new vlearn product to their audience of accounting and finance professionals. We deployed an integrated approach of PR, content and paid social amplification to increase awareness of the VATGlobal brand and generate quality leads for the new product in their suite of VAT software.
To emulate the premise of the vlearn product, the key to reaching VATGlobal’s target audience was through education. We created a robust report, using original data, that acted as a barometer of organisations’ understanding of the international tax landscape. This was amplified through paid social and media, shining a light on the tax issues that businesses face.
We exceeded our media targets by 40%, achieving 14 pieces of coverage in target publications including AccountingWEB, Accountancy Age and Treasury Management. This media coverage resulted in an estimated online readership of more than 750,000, whilst successful paid LinkedIn campaigns drove 140,000 impressions and 50+ quality leads for VATGlobal’s sales team.
We hugely enjoyed working with Aspectus for the launch of vlearn. It was clear they had a deep understanding of our industry from both a technology and a tax perspective. Those expertise clearly translated into the content they produced, their media relations, and the results that they delivered, which all led to a successful product launch.
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