Marketing automation email campaign aimed at driving awareness and MQLs.

The brief

CME Group had an existing database of contacts who had previously expressed an interest in energy but were not currently trading a key benchmark contract. The challenge was working out how to educate this audience around why they should be trading the contracts, and nurture them to the point where they were ready for sales hand-off.

60%
open rate
186
prospects
3x
higher open-rate than industry average

The result

Nearly 90 per cent of prospects completed the programme, with only a single opt-out through the entire campaign. High open and click-through rates culminated in an extremely successful campaign that delivered dozens of qualified leads, four of which have converted to active traders.

We’re always happy with the copy Aspectus provide and get great feedback from the teams internally. They get the subject matter and they get marketing – just what we need in an agency.

Tiffany Bryant, Senior Marketing Specialist
CME Group

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