FOI investigation to uncover amounts of ransomware faced by NHS trusts in England, Scotland & Wales

The brief

In Summer 2016, Aspectus approached RES about conducting an FOI investigation into the amount of Ransomware faced by trusts in England, Scotland & Wales. RES work extensively in healthcare to secure work environments, so this would draw attention to a problem they could help with.

pieces of coverage, including national
estimated online coverage views
social media shares (excluding Twitter statistics)

The result

After the story appeared on ZDNet, the same day stories (from wider press release distribution) appeared on Silicon UK and on the Financial Times website. Both ZDNet and Financial Times has asked for further data analysis which was carried out and sent over. The next day hard copy FT coverage appeared, with a further 8 pieces of coverage over the next 4 days.

It was incredibly exciting to work with Aspectus on this project. Healthcare is a vital industry for us, and the scope of the research was extremely comprehensive. The way the data was collated allowed press office activity to continue, and the news resulted in our best ever month for UK coverage, alongside flagship coverage in the FT and ZDNet.

Nicole Connell, Director of Marketing & Communications

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