Launch a new product for LPs to help them better benchmark investment portfolios

The brief

Increase awareness of the Pevara product and create a “buy now affect” through content, media relations and events

The result

A mixture of coverage across the business, private equity and investment media. The main Pevara spokesperson appeared in the 'Need to Meet' section in Reuters and we secured additional coverage with Buyouts, Real Deals, Finance Monthly and the Financial Times. We also held two successful events.

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