An integrated PR, social and website campaign to launch the EDGE brand internationally.

The brief

Propel EDGE into the energy market as an international brand through an integrated PR, social and web strategy to drive quality, relevant traffic to the website for lead generation. Furthermore, establish the company CEO as a credible expert and gain the trust of a sometimes-sceptical audience.

Website leads
Pieces of top tier international coverage
Interview opportunities

The results

In the first week of the launch, we drove 24 website leads and 600 new website visitors driven by 30 pieces of coverage across North America, EMEA, Asia and Australia. We also introduced the new CEO into the media by securing 8 interviews in a range of relevant publications including Bloomberg, The Midland Reporter and Reuters.

The launch has generated tremendous interest. Interest has been from a wide variety of people, but notably from producers, which was the intended outcome. Thanks for all you have done.

Mark Casaday, CEO

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