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  • Aspectus Group expands into Middle East with Dubai office opening


  • A perfect partnership: My love affair with AI


  • Bringing Data to Life


  • The importance of crisis communications in a general election


  • Six key takeaways from EBAday 2024


  • “But Does it Apply to B2B?” Assessing B2C marketing approaches in a B2B world


  • Exclusive access: Marcoms in Asia: What Businesses Need to Know Now


  • How to write a research report


  • Webinar Replay – Marcoms in Asia: What Businesses Need to Know Now


  • What global markets can learn from Asia’s unique ESG approach


  • Webinar – Marcoms in Asia: What Businesses Need to Know Now


  • Aspectus: Celebrating our success as 2024’s B2B PR Agency of the Year and a top workplace


  • Money20/20 Bangkok: should you attend next year?


  • How strategic communications can take the UAE’s fintech fever to new heights


  • Four key considerations for capturing asset managers’ attention at TSAM


  • The Monzo Effect: How a fintech became a verb for Gen Z


  • 21 E-E-A-T Strategies To Supercharge Your SEO And Boost Brand Trust


  • Communication and compliance: how regtechs can stand out in a growing market


  • IWD: celebrating a few of many


  • The art of strategic focus in marketing: what we can learn from Freddie Mercury


  • Everything You Need to Know About Google Consent Mode v2


  • More realistic targets and clear, consistent comms are the only route out of greenwashing


  • Top technology awards to enter in 2024


  • A confident continent: Asian Marcom Professionals buoyant on growth and omnichannel evolution


  • Whitepaper – Marcom in Asia: A confident continent


  • Around the world in 80 seconds: navigating cultural differences in a global agency


  • Rolling out the red carpet: a comprehensive list of the best B2B energy awards to enter in 2024


  • ROI of PR: Tracking strategic communications to business success


  • Executive communications & an investment bank’s CEO side hustle


  • Kirsten Scott, head of Professional Services

    Aspectus appoints professional services lead


  • Don’t let the data drown out your voice of reason: the subtle balance of art and science in marketing strategy


  • Internal threat data: your key to cybersecurity media success


  • Always-on: your protection against the triple forget threat


  • Hold that thought – why marketers need to stop having so many new ideas


  • Aspectus celebrates stellar growth


  • How to write a B2B website brief


  • How professional services firms can edge out the competition this Q4 by refreshing communications strategies


  • Christie's employees walk into the auction rooms with the main sign from the Lehman Brothers office collection during a photo call at Christie's in west London, before it goes under the hammer on September 29.

    Lehman Brothers 15 years on: why communication is king


  • Measuring What Matters: Missteps in Marketing Reporting (and how to fix them)


  • Webinar – ESG Communications in South East Asia


  • Unlocking the Power of GA4: Harnessing Events and Custom Reports for Data-driven Insights


  • When green bonds turn brown: Thames Water kicks up a stink


  • Mastering B2B SaaS marketing: choosing channels and media for optimal success


  • The $4trn question: why it pays to invest in your brand assets


  • Why the time to ignite tech communications in Singapore is now


  • 5 reasons why podcasts are a powerful add to your content strategy


  • Selling brand investment to the Board: a guide for marketing managers


  • Woman with Augmented Reality headset

    5 ways to future proof your marketing communications strategy in Asia


  • Step up your SaaS marketing game: top tips for knowing your audience


  • 3 top tips for developing an effective technology event communications plan


  • Why we care more about bad news… and how spokespeople can cut through


  • Breaking Fast and Breaking Barriers: A Guide to Celebrating Ramadan in the Workplace


  • Poor comms strategy? You’re fired: how the candidates should have played their cards in this year’s ‘The Apprentice’


  • The democratisation of the internet: how Web3.0 can correct the mistakes of Web2.0


  • Unleashing The Potential of Onshore Wind: Insights from the UK’s first onshore wind conference


  • Why a PR and marketing career is just like a half marathon


  • CCTV camera

    GDPR: 5 years of Compliance and Impact


  • Woman walking through office with laptop

    The Pursuit of Excellence


  • Insight unleashed: rediscovering the real magic behind the buzzword and harnessing its value in a data-driven world


  • There is no magic formula in marketing, but we think we have cracked the code 


  • Whitepaper – ESG comms: threading the needle


  • Singapore: Asia’s Silicon Valley


  • The nuclear-sized hole at the heart of the green hydrogen vision


  • A PR Playbook for B2B Techs Expanding into the US


  • From the Tiger’s Unrest to the Rabbit’s Respite: How 2023 Promises Calm and Confidence in Capital Markets


  • Singapore: Switzerland’s secret admirer


  • Spotlight on: Singapore and the Energy Transition


  • From the Government’s big mini-budget to Labour’s big lead


  • 5 tips to break into broadcast across Asia-Pacific


  • 3 Key learnings from 3 months in PR


  • The blue economy: don’t fall into the buzzword trap at this year’s Subsea Expo


  • Can we bridge the divide between local communities and onshore wind developers?


  • DFS: Less about sofas and more about smart grids


  • 3 reasons why an apprenticeship is the perfect steppingstone for a career in PR and digital marketing


  • Emerging trends for 2023 in the B2B marketing space (insights from the B2B Marketing Expo)


  • ESG communications: don’t try and keep up with the Joneses… but do keep an eye on them


  • Clarity is key: when advertising campaigns go wrong


  • The future of B2B social media marketing: an insight into Elon Musk’s chaotic Twitter takeover


  • IoT PR: there’s still plenty of room on the IoT bandwagon


  • Will Singapore be the New Hub for Green Finance?


  • It’s not just France v England on the pitch we should be looking at this weekend


  • Advice from an Apprentice – it’s tough, but you’re tougher


  • How to write a brief for a brand and marketing agency


  • Musings on mussels; and a sea of possibility


  • Four chancellors and a funeral: navigating communications and the media


  • The lesson in sustainability communications that banks must learn from Icarus


  • “And the award goes to” … Why B2B awards should be a key component of your marketing plan


  • Four energy communications constants in a world of climate chaos


  • What those with a PR and marketing career learn from dating apps


  • From the Government’s big mini-budget to Labour’s big lead: A defining week for UK politics and public affairs – Part 2


  • From the Government’s big mini-budget to Labour’s big lead: A defining week for UK politics and public affairs – part 1


  • GA4 migration: planning a smooth transition


  • Let’s ‘BeReal’ about how to build brand awareness and attract talent


  • Image of a microphone

    Media training: How do the Tory leadership election candidates stack up


  • Cooling cities: regrowing our urban green spaces


  • ESG comms: sincerity can silence sceptics


  • Can Aberdeen become the Net Zero Capital of Europe?


  • How can we bridge the gap until the energy transition?


  • A guide to integrated PR and marketing for edtech companies


  • How to grow your SaaS business


  • We need to change our relationship with energy 


  • Why is media relations important? Lessons from Covid-19 and beyond


  • Electric Vehicles: A look forward on growth in 2022


  • Why LME’s publicity pain reinforces the need for humble comms


  • Knowing your ABCs – navigating the ESG world


  • Why a magic catherine wheel is responsible for our ongoing success


  • Can Aberdeen really transition from oil and gas?


  • Yin and Yang – Digital Marketing and PR: An Integrated Approach for Success


  • CEO PR: Celebrity Executive Officer or Chief Executive Officer?


  • Technology awards: a comprehensive list of the best to enter


  • Paris in the Spring: Ensuring business blossoms at TradeTech Europe


  • Why proactive reputation management is pivotal for hedge funds


  • Energy efficiency: the forgotten friend in the decarbonisation debate


  • Fintech PR: the five lessons learnt during my first three months


  • What International Women’s Day means to us


  • Tips for how to ace an interview


  • Football Stadium

    To PR or not to PR: that is no longer a question in modern football


  • Shoreditch High Street sign

    Is fintech still “stuck in Shoreditch”? … (and the role of fintech marketing in growth)


  • Losing your head in 2022: the latest CMS trend


  • You’ve got InMail: an update on LinkedIn’s changes to native sponsored messaging


  • Changes at the pump: The EV mindset


  • Why you don’t need a degree to have a career in comms


  • Top-down regulation will undermine public support for green energy


  • Aspectus hires PAM Insight editor to expand wealth management communications service


  • The balancing mechanism: What is it and why is it so expensive?


  • Comms without strategy: an expensive stroll to nowhere


  • Helping clients compete with considered creativity


  • Press preparation: fluster free media interviews


  • Traditional is top but integrated is better


  • We won’t ask you to make the news to be in the news


  • The thrill of cartoons


  • Solar panels

    Net-Zero by 2070: How is India decarbonising its energy production?


  • Info for teachers: The Aspectus Academy and our talks, workshops and career days


  • Getting off the ground: the initial hurdles as an EdTech startup and how to overcome them


  • Why the uncertain future of Euro-denominated swaps is a goldmine for comms


  • Cake

    Can’t stand the heat? Get out the kitchen: can finance executives mirror as pro bakers?


  • Heat pump

    Selling net zero: Is that enough?


  • Smarter, not more: Demand side response and the winter crunch


  • Generation Greenwashing: the shaming of hollow ESG policies


  • The Power of the List: why listicles are invaluable tools in a PR strategy


  • Transactions or data: Can LSEG have their cake and eat it?


  • ESG: Balancing E, S & G factors for a truly just transition


  • Once more with feeling: why has the IPCC Sixth Assessment report resonated more deeply this time?


  • Overbond selects Aspectus for European PR


  • The Aspectus Academy: everything you need to know


  • Insurtech

    3 critical lessons for marketing to insurance leaders


  • The Aspectus Academy: webinar


  • It’s hotting up: The race to decarbonise heat


  • A pandemic-induced acceleration for impact investing – and why Communications is crucial


  • Andy Haldane

    Andy Haldane became the media darling of economics, the Bank of England must continue his legacy


  • Aspectus wins six new tech clients


  • The Energy Transition: A Coming-of-Age Story


  • The game is on!


  • The growing importance of user experience in search engine optimisation (SEO)


  • Greenwashing: distinguishing between the cynical and the naïve


  • Fund managers – investors need to hear from YOU!


  • Mental Health is complex – but time can do wonders


  • Have we reached Peak Survey? No – but the bad ones abound.


  • 6 Reasons Your PR Plan isn’t Working


  • Aspectus elevates two senior team members to joint MD


  • Lessons from abrdn – the tricky business of rebranding


  • virtual-conferences

    Appearances are often deceiving: being creative about supporting virtual conferences


  • The rising technology stars taking the world by storm


  • How PR can help VC’s raise funding


  • Image of Piers Morgan

    ITV and Piers Morgan: nobody is bigger than the brand


  • When the fun stops, GameStop


  • How to pitch to tech journalists in 2021


  • #20from2020: reflecting on the highlights of the year


  • Social media for tech companies: What to share and when


  • Why capital markets startups should channel a bit of GameStop in their PR


  • The Aspectus Bookshelf: Impact by Sir Ronald Cohen


  • Aspectus appoints Edelman alumni Astrid Dickinson to lead expansion into industrials


  • Why scale-ups shouldn’t aim for national media coverage


  • Tim’s top five interview gaffes of 2020


  • Why the ghost of a storytelling past is at the heart of BBC investment banking thriller


  • Why HR tech companies should consider newsjacking as part of their PR plan


  • Top edtech trends for 2021


  • Why financial institutions should be engaging a different count this week


  • Aspectus creates new role to add firepower to its strategic services and rigour to its client service


  • Your next job doesn’t have to be in cyber


  • Bad news done badly ft. Shell and Arsenal FC


  • The future of the grid: Is COVID-19 a crystal ball?


  • Judging the time to strike: newsjacking for maximum impact


  • There’s an app for that: the essential PR toolkit


  • Mining for ESG data – the new gold of the financial information industry?


  • What is integrated marketing communications?


  • How to market a product with no competition


  • The femtech revolution: women first, finally


  • Social distancing hobbies – FS team edition


  • How – and how not – to handle a brand reputational crisis


  • Effective thought leadership: what makes a good report?


  • Avoiding herd communication: How impact investing companies can stand out in an increasingly busy market


  • How to market your business during COVID-19: six actionable tips


  • Social distancing hobbies – energy team edition


  • Fund managers: now is the time to make your voices heard!


  • Starting my first PR job (remotely) during COVID-19


  • A moment of truth: How a crisis reveals your true company culture


  • COVID-19: the ups and downs of life as a virtual media trainer


  • Aspectus Group launches Capital Markets division as earnings hit £1 million


  • The US team’s guide to sparking joy in quarantine


  • Webinar: Positive positioning – marketing your business during COVID-19 and beyond


  • Social distancing hobbies: tech team edition


  • Reaching its peak: Energy storage’s potential


  • Aspectus appoints Melissa Jones as Integration Account Manager in Technology Practice


  • How businesses can create their own podcasts – part 3


  • Mind the measurement gap: stating the case for PR measurement & reporting


  • The best business podcasts: telling engaging stories (while also making commutes bearable) – part 2


  • The best tech podcasts: telling engaging stories (while also making commutes bearable) – part 1


  • Zuckerberg’s new year’s resolutions, circa 2020


  • How an ace AR (augmented reality) application earned ASOS attention


  • What having a ‘gong bath’ taught me about communicating


  • The right horse, the wrong jockey: why Facebook’s Libra has a PR problem


  • Storytelling for impact: four key lessons in impact investing comms


  • Why the oil and gas industry might be facing its Kodak moment


  • Surprising similarities between Hamilton and PR


  • Aberdeen: so much more than oil and gas


  • Intern’s Guide: How to Take a Brief


  • Intern’s Guide: How to Write a Blog Post


  • Fuelling the future: EVs


  • No more FOMO: the magic of missing out


  • Under the Influence: How much power do social influencers actually have?


  • Further growth for global communications agency in Aberdeen


  • Are you a polyglot? The benefits of international PR and marketing


  • The energy transition – how ready is the oil and gas sector?


  • BackOffice Associates appoints Aspectus as its UK and EMEA agency


  • Aspectus appoints Claire Wych as energy practice expands


  • How to impress an Evening Standard journalist


  • OpenGamma appoints Aspectus to run its UK communications


  • Light at the end of the oil barrel perhaps?


  • PR – know what you want to achieve


  • Aspectus Group’s energy earnings hit £1m mark on anniversary of Aberdeen launch


  • Acoustic Data hires Aspectus to drive brand growth


  • Impact investing: tackling the doom and gloom!


  • Did no one tell the London Stock Exchange that digital life would be this way?


  • A focus on wellness


  • The future of mobile marketing


  • PennWell chooses Aspectus for inaugural Electrify Europe event


  • Aspectus promotes Tim Focas to capital markets lead


  • Regtech innovator Meritsoft appoints Aspectus to run its global communications


  • The rise of influencer marketing


  • breatheHR appoints Aspectus as its UK communications agency


  • InnoEnergy retains Aspectus to drive engagement across Europe for third year running


  • ZoneFox appoints Aspectus as its UK communications agency


  • Five ways to make a name in blockchain


  • Aspectus appoints Annabel Rivero to financial services team


  • Emerald Life selects Aspectus for integrated communications


  • Aspectus and Fidessa celebrate eight year PR partnership anniversary


  • Aspectus offers communications support to Swiss Finance Startups (SFS) members at preferential rates


  • The lunch remains the same: The enduring importance of the journalist lunch


  • EuroFinance selects Aspectus to run the media relations for European treasury event


  • Aspectus appoints new head of energy, oil and gas


  • Ayming appoints Aspectus to support business expansion


  • Cavendish Asset Management selects Aspectus to run external communications


  • Aspectus opens Aberdeen office


  • Europe’s fastest-growing online stock broker, DEGIRO, selects Aspectus


  • The seven ages of business marketing: From startup to exit


  • Aspectus unveils new approach for driving engagement through communications


  • Aspectus wins SABRE Award for work with ITG


  • Aspectus PR to manage PR for Sustainability Live


  • Aspectus adds Institute of Engineering and Technology to growing list of Event PR Clients


  • Aspectus PR appointed for new biometrics brief


  • Aspectus PR launches Big Issue Invest Corporate Social Venture Challenge


  • Sherborne Sensors selects Aspectus PR for international public relations campaign


  • Aspectus PR wins Fidessa group account


  • Aspectus Appointed for launch of Glenigan Business Market Intelligence