Overbond selects Aspectus for European PR
London, Wednesday 11th August 2021 – Overbond, a provider of AI quantitative analytics for fixed income capital markets, has selected Aspectus, the global communications agency serving the capital markets, financial services, energy and technology sectors, as its European PR agency.
A strong understanding of fixed income market structure, strengthened by a considered and credible approach to storytelling, were among the main reasons Overbond chose Aspectus for their Capital Markets communications. Additionally, the ability to proactively seek out story opportunities independently was of great appeal. Overbond has become an integral part of Aspectus’ portfolio of Fixed Income clients, sitting alongside the likes of BrokerTec – part of the CME Group.
Vuk Magdelinic, CEO of Overbond, said: “Working with Aspectus has enabled Overbond to increase its exposure across Europe – a key market for us. The team has a strong understanding of the technological side of Overbond’s business, and of the complexity of fixed income market structure. We have had good success so far and are looking forward to continuing the relationship.”
Ted Harvey, Senior Account Manager in the Capital Markets PR practice at Aspectus Group and lead on the Overbond account, added: “The fixed income market is undergoing a period of rapid technological change. Overbond is a market leader in terms of its technological sophistication and potential, enabling us to expand our roster of clients operating across the international debt markets.”