London, 7th May, 2013 – Aspectus, a global communications and PR agency today announced the successful launch of Big Issue Invest’s social enterprise investment initiative: The Corporate Social Venture Challenge.
Partnering with specialist social communications agency, Matter&Co, Aspectus is running a communications campaign to attract applicants to the challenge, highlight the commitment of the businesses involved and set out the need for more innovative private funding and support in the social enterprise market.
The social investment arm of The Big Issue, Big Issue Invest provides a range of financing options to businesses committed to creating social impact. The Corporate Social Venture Challenge offers an opportunity for corporate partners to provide finance and support to businesses that provide solutions to social and environmental challenges. It’s turning the traditional Corporate Social Responsibility (CSR) model completely on its head.
Aspectus PR, specialists in financial services, energy, engineering and B2B technology and events will provide Big Issue Invest with communications support from strategic planning through to execution, partnering with Matter&Co throughout.
“Big Issue Invest is unique in its field”, said Katy Galasinski, account director of Financial Services at Aspectus PR. “The Corporate Social Venture Challenge provides a new model for established businesses not only to support new ventures, but also the wider community. The launch of the first challenge – The Tech for Good initiative – has gone with a bang. We have a number of other tactics to keep up momentum and attract the best new ventures while raising awareness of the challenge within the business press. It’s a fantastic opportunity for us to be part of a scheme that will make real and fundamental changes to society.”
Nigel Kershaw, Chief Executive of Big Issue Invest and Group Chairman of The Big Issue Company, said: “I have really enjoyed working with Aspectus. Their professionalism is matched by their commitment and enthusiasm for our mission. A great combination.” Aspectus represents a number of individuals and firms that fund, support and develop early-stage businesses. Through this experience it has gained extensive knowledge of how to reach entrepreneurs and potential investors through creative, business-focused communications.
About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com