London, 10th December 2015 – Aspectus has been selected by DEGIRO, Europe’s fastest-growing securities broker, to act as its international communications partner. DEGIRO chose Aspectus because of its focus on delivering business outcomes through engaging content and ideas, as well as the team’s impressive industry knowledge.
Aspectus will launch DEGIRO’s revolutionary, low-cost online trading platform in the UK. It is also developing the PR strategy to introduce the company’s new, zero-cost platform, DEZIRO, in the US and UK. Following the launch, Aspectus will be responsible for DEGIRO’s ongoing communications campaign.
Gijs Nagel, Director at DEGIRO, said: “We are a growing, dynamic business operating in a market where technology has enabled us to disrupt the status quo. We wanted a PR partner who not only understood the intricacies of trading for retail investors, but who could also reflect our entrepreneurial and creative approach in the communications strategy. The team at Aspectus ticks all the boxes for us.”
Katy Galasinski, Group Director at Aspectus, added: “DEGIRO understands you don’t get anywhere by being vanilla. That’s allowing us to develop stand out campaigns. We have already completed some initial launch activity, securing coverage in the Daily Telegraph, CNBC Squawk Box, the Financial Times and Money Observer. This has contributed to considerable user sign-ups in the UK and we will continue to build on this initial success to really put DEGIRO on the map.”
DEGIRO will be supported by Aspectus’ offices in London and New York.
– ENDS –
Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectusgroup.com