Aberdeen remains a key strategic hub for global agency.
Aberdeen, UK, 26th September 2023: Aspectus, the global brand, marketing and communications agency, reported rapid growth in the last 12 months, achieving global revenues of £12m – a 25% increase on the previous year – driven by a combination of increasing client demand, the introduction of new services and the agency’s formal expansion in Asia.
Scotland has been an area of bumper growth. Earlier this year, the agency doubled its capacity by relocating to larger office in the heart of Aberdeen city and expanded its footprint with hires in Edinburgh and Glasgow. Aspectus now employs 12 people throughout Scotland, serving clients across the energy and industrials, financial services and tech sectors.
In the last 12 months Aspectus, which recently rebranded, appointed a new Head of Southeast Asia to lead its expansion in the region. The company also launched its formal ESG offering to help guide companies’ communications on environmental, social and governance issues as the operating environment for global business evolves.
Laura Iley, who opened the agency’s Aberdeen office in 2016 and is now Chief Commercial Officer at Aspectus, comments: “Having established our presence in Aberdeen seven years ago, Scotland continues to play a vital role in the agency’s success, where we see huge opportunity across all our core sectors.
“Aberdeen has always been a gateway to international markets. Excitingly, our recent expansion in Asia means we now have a foothold in three continents – offering Scottish clients a truly global service, grounded in local knowledge.”
Megain Buchan, Head of Energy and Industrials, says: “In addition to our financial services, capital markets and technology specialists, we have a dedicated team of energy experts here in Scotland, with ambitions to grow alongside the businesses transforming the sector. The atmosphere and attendance at Offshore Europe this month was a superb showcase for the range and diversity of opportunities in our evolving energy sector – and the role Scottish businesses have to play in it. We’re excited about the future and passionate about helping brands tell their energy transition stories in a way that drives real business outcomes.
“The talent pool is crucial too – it was one of the drivers for establishing our Scottish presence in the first place. We pride ourselves on our deep sector expertise, and having access to local talent with hand-on industry experience has been a key driver of our growth.”
Aspectus currently employs 100 people globally and has offices in Aberdeen, London, New York, Singapore, and Lucerne.