PennWell chooses Aspectus for inaugural Electrify Europe event

London, 13th 2017PennWell, the host of brand new electricity and power conference, Electrify Europe, selects Aspectus, the global communications agency serving the energy, financial services and technology sectors, as its communications partner for the eighth year running.

Electrify Europe is the world’s first event dedicated to the convergence between the power-generation and transmission & distribution sectors. Aspectus will boost awareness of the event through content development, messaging, and both social and traditional media relations. Previously known as POWER-GEN Europe and Renewable Energy World Europe, Electrify Europe will take place in Vienna, Austria on the 19th to 21st June 2018.

Crispin Coulson, PennWell’s Senior Marketing Manager, comments: “Electrify Europe is our response to shifting market conditions such as the transition to a digitised power market. The challenges and opportunities of this change will be addressed at the event. With Aspectus’ in-depth industry knowledge, ability to engage target audiences and standout content, it is the right partner to take us through this pivotal time.”

With the 2017 event attracting over 12,000 visitors, Electrify Europe 2018 will unite stakeholders from across the electricity supply chain to promote collaboration, innovation and business growth for the new digitised, decarbonised power sector.

“Long-term relationships are important to us as an agency, because this is how we create partnerships and help develop brands over time. This means we can work with clients in an ever-changing landscape to keep their voice relevant, reach their target audience and continually help achieve their business goals,” added Head of Energy at Aspectus, Laura Iley.

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About Aspectus

Aspectus, the engagement agency, is a global communications agency focusing on financial services, energy, oil and gas, technology and engineering.

Our award-winning work builds brands, increases sales, attracts investment and supports business growth. We develop creative, integrated campaigns that engage target audiences and we guarantee outcomes, focusing on business results. That means original ideas and high-impact visual and written content promoted through the most effective channels. We do this all in a way that builds clients’ online profiles, integrates search and drives prospects to their website.

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Media contact
Tamsin Jackson
Telephone: 0207 242 8867

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