InnoEnergy retains Aspectus to drive engagement across Europe for third year running
Aspectus has been reappointed by InnoEnergy, the innovation engine for sustainable energy in Europe, to act as its communications partner across the continent.
London, 22nd June, 2017 – InnoEnergy, the innovation engine for sustainable energy, has chosen Aspectus to help drive the company’s engagement with the European market for the third consecutive year.
Following a formal procurement process, InnoEnergy selected Aspectus for its track record of successfully building sustainable energy brands, and for access to its pan-European network, the Aspectus Cloud. Aspectus has proactively built the Cloud to deliver anywhere and it will provide on-the-ground support as the accelerator seeks to further enhance its reputation as a creator and driver of, and investor in, new ideas and technologies that will make a real difference to Europe’s energy future.
Raj Ghelani, Marketing Director at InnoEnergy, says: “The European energy sector continues to change at an astounding rate. So, it’s of paramount importance that we engage an agency with its finger on the pulse of developments and that fully understands the wider market.
“We’ve got big ambitions to grow our portfolio across Europe. This requires support from the right communications partners in the right places. And we need those partners to approach PR in an innovative fashion – not just generating coverage for the sake of it, but creating and delivering the right strategy to get us in front of the right audiences at the right time. That’s why we chose Aspectus.”
This partnership will see Aspectus deliver a range of projects for InnoEnergy, ranging from traditional thought leadership and messaging to news, blogs and visual content. Aspectus will also support a number of events, including The Business Booster, InnoEnergy’s two-day international networking event that connects leading industries and bright minds to enable tomorrow’s sustainable energy solutions today.
Laura Iley, Head of Energy, Oil and Gas at Aspectus, says: “We have really enjoyed supporting InnoEnergy over the past two years and look forward to continuing to work together over the next 12 months. Through the support it provides for its partners, InnoEnergy has proven itself a true champion of innovative technology and we’re excited to help the team communicate their exceptional achievements across Europe.”
InnoEnergy is headquartered in Eindhoven, The Netherlands, with a wider communications team based in nine countries across Europe. Aspectus will use its specialisms in both energy and technology to work directly with the team to deliver both in-country and pan-European communications support.
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Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectuspr.com
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