Aspectus PR wins Fidessa group account

London, 14 May 2009 – Aspectus PR, the technology, energy and financial services focused PR and marketing services consultancy, has announced its appointment by Fidessa plc to supply public relation services across the EMEA region. Fidessa group, provider of the award winning Fidessa and Fidessa LatentZero financial markets trading solutions and services, made the appointment following a competitive tender. Aspectus will support the development of the Fidessa brand within the asset management, investment banking and brokerage communities and promote the strengths of the company’s unique position that spans the entire trading order flow.

Aspectus had enjoyed a highly successful relationship with LatentZero Limited since 2000, a period that saw the company expand its business significantly and develop solid brand awareness and recognition among an international target market. The appointment of a single agency across the two companies will consolidate PR activities across the two brands, and promote the company’s unique ability to span buy-side and sell-side following the successful acquisition of LatentZero by Fidessa in April 2007.

“Fidessa is an incredibly exciting company to work for: it has a widely recognized and market leading product set, but retains a spirit of innovation and ability to anticipate and adapt to market trends, which allows us to create a very distinctive message,” says Alastair Turner, managing director of Aspectus. “We are delighted to have secured the account: we now have an opportunity to really deliver value to Fidessa and extend the methodology that has proved so successful for LatentZero to the entire company. Our job will be to ensure that the European public relations activities do justice to the quality of the thinking behind the products, and the knowledge and understanding that resides within Fidessa. We’re very excited about delivering great campaigns that really cement Fidessa’s position in the market.”

Simon Barnby, global marketing communications director at Fidessa, adds: “The acquisition of LatentZero was a strategically important move for Fidessa that created a valuable proposition for our clients, and really embedded our solutions in today’s market environment. We need PR campaigns that communicate the strength of our vision to the market, as well as to continue promoting our specific products and services. We were impressed with the quality of the work that Aspectus had done with Fidessa LatentZero since 2000, and the results they had generated. The Aspectus team’s understanding of our business, the market we operate in and target media was impressive. But most of all we felt that Aspectus’ focus on creating issues-driven content and its ability to deliver a continuous stream of insightful, memorable and high-quality coverage that would resonate with our audience was exactly right for Fidessa.”

Aspectus will be working with Fidessa to develop a pan-European programme of media relations, targeting the financial services, financial technology and investment trade press, along with the finance pages of the national media.

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About Fidessa group

Fidessa group is a leading supplier of multi-asset trading, portfolio analysis, decision support, compliance, market data and global connectivity solutions for the buy-side and sell-side globally. Available as a simple workstation or as an integrated application suite, the Fidessa products and services are built on the clear vision of providing the richest functionality, coverage and distribution to all tiers of the financial markets community.

The Fidessa suite is used by 85% of tier-one, global equity brokers as well as niche regional players, providing powerful multi-asset trading, order management, compliance and middle-office capabilities, along with sophisticated algorithmic trading and smart order routing services.

The Fidessa LatentZero suite is used by the world’s largest asset management firms through to smaller specialist boutique managers and hedge funds, providing comprehensive portfolio analysis, real-time P&L, what-if analysis, investment compliance, order and execution management, and post trade processing tools, across all asset classes.

Fidessa’s global network carries over 180 million messages a month covering DMA, Care and Algorithmic orders, Indications of Interest and FIX Allocations between over 2,200 buy-sides and 360 brokers across 115 markets worldwide.

Headquartered in London and with offices in New York, Boston, Tokyo, Hong Kong, Paris, Toronto, San Francisco and the Kingdom of Bahrain, Fidessa serves over 22,000 users across 630 clients globally. Fidessa group was founded in 1981, has revenues of £189.1m, employs 1,400 people and has been fully listed on the London Stock Exchange (FDSA) since 1997.

About Aspectus PR

Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to:

Media Contact

Alastair Turner
Aspectus PR
T: 020 7487 8443

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