Aspectus, the global communications agency, announced today the appointment of Melissa Jones as Integration Account Manager working in the Technology Practice.

Melissa brings more than six years of communications and digital marketing experience in the technology sector to this position, both in-house and agency side. Her mission at Aspectus is to grow integrated accounts in the Technology Practice, in line with Aspectus’ wider integrated strategy.

Previously Melissa worked at fast-growing HR tech firm, Breathe, managing the marketing team and external suppliers to ensure social, blog and PR campaigns increased brand awareness and drove leads. Breathe’s 8,000 SME client base includes the likes of Huel, Big Issue and AgeUK.

Most recently, she worked at Brighton-based agency addmustard where she led the content team – building engaging and creative brand and content campaigns and measuring impact through an integrated approach to marketing communications.

Commenting on her appointment, Melissa said: “From my time at Breathe – where I managed our partnership with Aspectus – their hard-working and fun company culture was infectious. I admired the team’s proactivity, business-results focus and knowledge of the technology sector. I’m excited to be part of this dynamic team and contribute to the team’s growth, by accelerating new integrated revenue streams in 2020.”

Aspectus is one of the fastest-growing global technology communications agencies. The Technology Practice represents firms from Silicon Valley-based security firm, Malwarebytes through to expense and travel management giant SAP Concur.

Michael House, Head of Technology at Aspectus added: “Melissa is going to be central to the technology sector’s growth this year. What’s super exciting too, is her unique experience of the kind of integrated approaches that drive results on the client-side and her experience running accounts at leading digital agencies.

Lucinda Armitage-Price, Head of Integrated Communications added: “Our communications strategies are powered by industry knowledge and digital expertise – all under one roof. With Mel joining the team, we have someone with sector knowledge who can connect the team’s PR efforts with a measurable, multi-channel approach that delivers business results.”

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