London, 8th November 2018Aspectus, the specialist communications agency for the financial services, energy, technology and engineering sectors, has been appointed by BackOffice Associates, a data transformation company, to deliver its UK and EMEA communications programme.

Focusing on proactive commentary, thought leadership and content, Aspectus have been chosen to raise awareness of BackOffice Associates skills and expertise in digital transformation. Aspectus was selected because of its experience of working with technology brands in a similar space as well as creativity and clear passion for the brief.

Jamie Kelly, marketing manager, EUAF, BackOffice Associates said: “We wanted an agency that we could collaborate with in order to bring a fresh take to the digital transformation debate and agenda. To do that we needed an agency that can run through walls, think differently and challenge us to be creative in our comms outlook. Aspectus proved that it has all of these attributes – and more – in spades.”

Sofie Skouras, senior account manager, Aspectus said: “BackOffice Associates is helping some of the biggest companies in the world reengineer their business through the power of data. They’ve got a great vision, rooted in decades of experience. What appealed to us most about working with them, was their willingness to be creative in order to shine a different light on the digital transformation agenda.”

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