London, 18th September 2017 – EuroFinance has chosen Aspectus, the global communications agency serving the financial services, energy and technology sectors, to run the media relations for its International Treasury and Cash Management Conference for the second consecutive year.

The re-appointment comes after Aspectus carried out a successful 2016 project which generated significant awareness EuroFinance brand in the business press. The “whatever you do, don’t mention that German corporates are backing Brexit” campaign secured column inches in the Wall Street Journal Europe and City A.M., as well as coverage across the specialist treasury publications.

EuroFinance is turning to Aspectus for on-site support, and to continue increasing its profile in the run up to this year’s conference. The event attracts nearly 2,000 senior level delegates and speakers from over 50 countries to discuss the current challenges facing group treasurers, financial directors and CFOs.

Jane Pinfield, Head of Marketing at EuroFinance, said: “As our reputation continues to grow, we need to ensure our brand is recognised among senior business decision makers. With a proven track record of creating campaigns that directly engage group treasurers, selecting Aspectus again was a no brainer.”

Tim Focas, Account Director in the financial services practice at Aspectus, added: “To be selected once again to run the communications for EuroFinance reinforces our business finance credentials. Our experience in developing compelling narratives, often linked to major events such as the Brexit talks, enables corporate treasury focused firms to showcase their value and expertise in the highest tier of media.”

The EuroFinance conference takes place in Barcelona from October 4th-6th.

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