London, 25th August, 2015 – PennWell has chosen Aspectus as its communications partner for POWER-GEN Europe and Renewable Energy World Europe for the sixth consecutive year. The partnership has been ongoing since 2010 and Aspectus has been contracted for the 2016 event in Milan, Italy.
POWER-GEN Europe and Renewable Energy World Europe, the continent’s largest power event, managed and hosted by PennWell, draws attendees from across the globe. Using an integrated approach, the PR campaign incorporates traditional, online and social media to attract and engage a broad and diverse audience.
“Aspectus makes fantastic use of our expert advisory board, of the industry leading companies in the exhibition and of their relevant media knowledge to deliver remarkable results year on year,” says Crispin Coulson, Marketing Team Lead at PennWell. “We have contracted Aspectus for a sixth year, and I am looking forward to working alongside them on another successful communications campaign.”
The 2015 campaign resulted in 130 pieces of coverage, with 60 top-level journalists attending the event as well as substantial interest from national journalists in The Netherlands – where the event was held in 2015.
“The longevity of this partnership reflects exactly how Aspectus likes to work. It’s important to us that our activities really engage with their target audiences, and that we are thought of as an extension of our clients’ internal marketing efforts,” says Joanne Smalley, Head of Energy at Aspectus. “Working in this collaborative way, over a long period of time, has really allowed us to understand what success looks like for POWER-GEN Europe and Renewable Energy World Europe and how to accomplish it. We look forward to achieving even better results next year!”
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Aspectus, the engagement agency, is an international communications agency specialising in financial services, energy, technology and engineering.
In our hands communications transforms the way businesses engage with their markets. Our award-winning approach, creativity and market knowledge builds brands, increases sales, attracts investment and supports business growth.
To find out more, visit: www.aspectusgroup.com