London, 10th April 2015 – The European Network of Cyber Security (ENCS), the independent member organisation that brings together critical infrastructure stakeholders and security experts to deploy secure energy grids and infrastructure, has appointed Aspectus to help broaden the company’s engagement with its target audience across Europe as it seeks to grow its membership base.
ENCS handpicked Aspectus to deliver a PR campaign that expands its pool of members, encourages better understanding of cyber security issues across Europe and promotes the essential work that the network is carrying out to secure energy grids.
“I worked with Aspectus during my time at Elster, the global meter manufacturer. Impressed with their depth of industry knowledge and strength of work they deliver, I decided to call on them again when I joined ENCS to help grow the ENCS name as the network for cyber security experts across Europe,” says Geoffrey Riggs, Director of Marketing Communications.
The PR campaign will utilise ENCS’ team of cyber security experts in a targeted thought leadership campaign across a series of storylines encompassing articles, interview campaigns and news announcements.
“ENCS do fantastic work bringing together the cyber security community in Europe and we’re looking forward to getting their exceptional work out there with a dedicated PR campaign. Our approach encompasses media, search and content and we are confident that this will help drive engagement with existing and prospective members, along with the wider industry,” says Alastair Turner, Global Group Director at Aspectus.
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About Aspectus PR Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering, B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com