The shortlisting, announced on January 29, is for building Fidessa’s brand and generating leads amongst those in the wholesale financial markets that trade or invest in equities and derivatives.
With the target audience operating in a complex industry, the campaign required a detailed understanding of financial markets and the ability to talk the talk. Technical content was kept simple and creative in order for Fidessa’s insights to be remembered and for messaging to stick. The campaign focused on major themes driving the market’s transformation with the goal of saturating the key financial centres with news and views to position Fidessa as a trusted partner in an era of constant change.
Simon Barnby, Group Marketing Director, Fidessa: “We often get comments from people in the marketplace, praising our marketing and public relations. The publicity has generated numerous new business leads, and we are increasingly known in areas where we used to have little presence, such as derivatives.”
Katy Galasinski, Head of Financial Services PR at Aspectus, added: “Fidessa continues to raise the bar when it comes to innovative marketing in finance. Our partnership has spanned nearly six years and we look forward to continuing to work together on many more award worthy campaigns.”
Winners of the 2015 PRmoment Awards will be announced on March 4 at The Brewery in London.
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Aspectus is a global communications and PR agency focusing on financial services, energy, engineering and B2B technology and events. As an integrated mainstream and digital communications agency, Aspectus provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com