London, 12th February 2014 – Aspectus PR’s financial services team is delighted to have been shortlisted in the PR Moment Golden HedgeHog Awards 2014. The shortlisting recognises the team’s exceptional financial services campaign for the social investment network, eToro.
Aspectus was brought in to help eToro open up the world of investment to the average UK person on the street. The aim was to cultivate quality media relationships and coverage in a short time on a shoestring budget.
The team had three months to prove itself and did exactly that, generating more than 25 pieces of coverage in the nationals, financial services, lifestyle, and tech media, including broadcast and several influential blogs. Aspectus PR also managed a media tour that took in leading titles such as The Economist, Bloomberg, CNBC, The Times, The Daily Mail, What Investment, and The Telegraph.
“We’ve seen Aspectus PR walk the walk, and talk the talk,” states Nadav Avidan, PR and Communications Manager, eToro. “The team secured some outstanding results and we cannot question the positive impact they have had on our business. If you’re looking for great PR results, better listen to what Aspectus has to say!”
The stellar growth achieved by the social investment network during the campaign ensured eToro signed as a retained client at Aspectus. It took three years for eToro to reach its 50 millionth trade, but the site celebrated its 100 millionth trade just six months later, with the user base growing from 2.7 million to 3 million. This spike in interest was in many cases directly attributable to media exposure, with a 300 per cent rise in UK user numbers in the week following a major piece in The Sunday Times.
“It’s fantastic that our campaign for eToro has been recognised by the Golden HedgeHog Awards,” says Katy Galasinski, Head of European Financial services, Aspectus PR. “All of the team truly deserves the recognition given the business value they delivered for our client in such a short space of time.”
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com