London/New York, Wednesday 6th November 2013 – Aspectus PR’s Search Engine Integrated Communications (SINCOM) model has been taken up by almost half the agency’s clients since its launch at the start of 2013.
SINCOM, designed by Aspectus PR’s senior team, is a process designed to integrate PR content with a client’s website and keywords in a way that creates a dynamic link between media coverage, social media output and search performance. The result is an increase in web traffic from specific target audiences.
“At a time when clients increasingly want clear evidence of the return on investment in PR, our SINCOM model shows them exactly where the value is generated,” said Bill Penn, Global Group Director at Aspectus PR. “SINCOM also maximises the opportunities for generating sales engagement through PR success. Again, this is something that has proved elusive and difficult to prove until now.”
SINCOM has proved an instant success for Aspectus PR both in London and New York. Within a month of its launch, six clients signed up for SINCOM projects and many more are now running with the model on an ongoing basis.
“The business case for SINCOM is very strong and transparent,” added Bill Penn. “That’s why I think it has had such instant appeal with so many of our existing and new clients.”
Meanwhile, Aspectus PR is working on the next version of SINCOM and other new models to enhance the relationship between PR, search, a client’s website and lead generation.
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com