London, Tuesday 6th August 2013 – Aspectus PR, the global communications and PR agency, has been appointed by Maxxia, the asset financing and leasing specialists, to manage its public relations as it launches in the UK. The firm has engaged Aspectus PR’s financial services team to promote its new approach to asset financing which aims to bring increased transparency and flexibility to the market.
Aspectus will run an issues-based media relations campaign aimed at raising awareness of Maxxia’s offerings, from IT leasing through to salary sacrifice, within the C-level community.
“How businesses access finance has become a key issue in the press since liquidity has dried up in the banking sector,” said Katy Galasinski, head of Aspectus PR’s Financial Services Group.
“However, when looking to build the brand of a newer player, it is important to bring a fresh perspective. To that end we have taken the time to draw out exactly what is different about Maxxia’s service and will base our campaigns on this vital intelligence.” Catherine Dawson, Marketing Director, Maxxia added: “Aspectus’ financial services team has worked with us to package up our new take on the asset financing market, transforming it into a compelling, media-ready PR story. We are already seeing results and given the strong start, I’m sure it won’t be long until we are seeing even more.”
Aspectus PR works with a number of firms in the business financing market supporting them with branding, messaging and positioning, content development, media relations, social media and SEO.
– ends –
About Aspectus PR
Aspectus is an international, business-to-business PR and marketing services consultancy specialising in financial and trading technology, energy, business services and corporate IT. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com