London, 10th July 2012 – Aspectus PR, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events has been appointed by Intetech, the world leader in well integrity management solutions, to enhance awareness of its iWIT (Intetech Well Integrity Tool Kit) software for the oil and gas industry.
As the longest standing player in the well integrity market, Intetech has appointed Aspectus PR to ensure its heritage, knowledge and proven experience is communicated to its target audience. The PR effort will see a strong thought leadership campaign running alongside an initial social media programme and SEO consultancy.
“Well integrity management is a complex yet integral part of oil and gas field management, so it was really important to us that we appointed an agency who understood the oil and gas sector and could get to grips with the intricacies of our offering quickly” explains Dr Liane Smith (FREng), director of Intetech. “From the moment we first contacted Aspectus PR it was clear that they were the right agency for the job. Not only is the team committed to developing and maintaining its industry knowledge, but our account handlers take a proactive approach to media outreach that really delivers results. In addition, the copy they produce is insightful and concise.”
“We are delighted to be working with a company with such a strong reputation in oil and gas safety,” comments Alastair Turner, CEO of Aspectus PR. “At a time when the pressure to keep the environmental and human impact of oil and gas production to a minimum is high, and media interest plentiful, companies like Intetech – with genuinely knowledge expertise in this area – have a doubly hard job of making their voice heard above the noise. By rolling out a targeted media campaign on behalf of Intetech, Aspectus PR will help the Queen’s Award winning company to reach industry decision makers with its concise and insightful messages.
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About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com