London, 28th November 2011 – Aspectus PR, the specialist business technology, energy technology and financial technology PR agency, has been appointed by LOC Consulting, the proven specialist in successful programme health checks, recovery and delivery to manage its PR communications strategy and media relations in the UK.
An independent management consultancy, LOC Consulting has a demonstrable track record in the successful delivery of IT-led projects and business change programmes. Aspectus will manage a traditional media relations focused campaign positioning LOC as a thought leader in navigating the pathway to project success. This will be supported by a social media campaign designed to drive traffic to LOC’s new website, raise its SEO and support its wider PR and marketing activities.
“We are very much looking forward to working with Aspectus to drive our PR activities,” said Peter Osborne, managing director, LOC Consulting. “The team has a very proactive, creative and collaborative approach to PR that will enable us to create more awareness of LOC outside of our existing client base and support the continuing growth of the business.”
As one of the fastest growing private companies in the UK, LOC has established a reputation for its focus on quality and delivering successful project outcomes. LOC were core in the delivery of Europe’s largest post-merger integration programme for a major UK retail bank, performed a healthcheck and successfully recovered and delivered a key strategic product development for leading multi-national Yellow Pages and local search business Truvo, as well as delivering the Post Office card account programme and many other successful client projects.
“There are a startlingly high proportion of IT-led business change programmes that continue to fail and this is an exciting opportunity to build on LOC Consulting’s reputation for excellence in project recovery and delivery and help them drive their business forward,” said Alastair Turner, managing director, Aspectus PR. “LOC has an impressive track record of success that takes in some major names in both the public and private sectors and provides a solid foundation for a PR programme that will cement its position as a leading management consultancy in its field.”
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About LOC Consulting
LOC Consulting is a specialist management consultancy that works in partnership with our clients to deliver complex business change programmes and IT projects. Since 2005, we have worked with a number of global and niche organisations across a wealth of disciplines to achieve sustainable and measurable business benefit. We deploy dynamic and innovative consultants that specialise in programme health checks, recovery and delivery. LOC Consultants can draw on a wealth of proven experience and leading practice methodologies to enhance clients’ business delivery. Our capabilities span the entire project delivery lifecycle – from the initial shaping of ideas through delivery and implementation. Our founding values are rigidly deployed on every assignment and this focus on quality has resulted in LOC being ranked the 40th fastest growing private company in the UK by the Sunday Times. This success is reflected in our client references. www.locconsulting.co.uk
About Aspectus PR
Aspectus is an international, business-to-business PR and marketing services consultancy specialising in financial and trading technology, energy, business services and corporate IT. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com