New York & London, 23rd May 2011 – Aspectus PR, the specialist business technology, energy technology and financial technology PR agency, has been appointed by G2 Systems, LLC to manage its international public relations campaign. A software and consulting firm serving the dynamic needs of the alternative investment community, G2 Systems has hired Aspectus to raise its profile in the international financial services market with both traditional and social media campaigns.

“From day one of our initial conversations with Aspectus, they had a level of enthusiasm for what we do at G2 that was hard to find in other agencies,” said Brian Roberti, Director of Sales and Marketing at G2 Systems. “While at another financial technology firm, I saw exactly what one of their principals could accomplish, and I really like the team they’ve built both here in the US and in their London office. This, coupled with their experience across the B2B financial technology markets and their agility, made them the clear and obvious choice. I am confident that their services will help grow our organization’s sales and increase our bottom line.”

Aspectus will manage a campaign targeting G2 Systems’ core audience of Hedge Fund Managers, Prime Brokers and Fund Administrators, as well as the business press, positioning G2 as a thought leader addressing the key issues arising in the financial services market. Aspectus will also implement a social media campaign for G2 Systems, driving traffic to its website, organically raising its SEO, and also supporting traditional and ongoing PR activities.

“This is an exciting opportunity to showcase G2 Systems as a true global market leader and innovator in this space,” said Steph Johnson, Head of Aspectus PR North America. “We are very much looking forward to helping them maximize their exposure and creating effective conditions for selling.”


About G2 Systems, LLC
G2 Systems, LLC is a software and consulting firm specializing in investment management, accounting and operations systems for the alternative investment community.

G2 consultants provide two types of services: Our systems engineers provide technical consulting expertise in investment management platforms and custom development work. Our Accounting and Operations Solutions (AOS) Group delivers highly-skilled, senior-level supplemental fund accounting and operations services.

G2’s flagship product is TaxGopher®, a tax analysis engine for cost basis adjustments that provides accurate information on taxable gains and losses. TaxGopher identifies wash sales, constructive sales, straddles and qualified dividends and it augments a company’s existing portfolio management system. TaxGopher is currently driving wash sale reporting for more than 400 Hedge Funds.

Our products and solutions have helped improve the business operations of many leading companies within the alternative investment community. G2 Clients include over 40 Hedge Funds, Brokerage Firms and Fund Administrators in the U.S. and Europe.

G2 is comprised of Wall Street finance and IT veterans and first-rate graduates from the nation’s top engineering schools.

G2 also provides staffing and outsourcing solutions for front, middle and back-office systems.

For more information please go to:

About Aspectus PR
Aspectus is an international, business-to-business PR and marketing services consultancy specializing in financial and trading technology, energy, business services and corporate IT. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to:

Media contact:
Steph Johnson
Aspectus PR
+1 (646) 274 1348

Want to know more?

Get in touch

We’d love to hear about your business challenges and talk about how we can help solve them.