London, 19th January 2011 – Leading business-to-business media publishing company PennWell Corporation has once again appointed Aspectus PR to coordinate its public relations campaign for Europe’s largest power industry event, POWER-GEN Europe and its co-located events, Renewable Energy World Europe and Nuclear Power Europe. PennWell manages some of the world’s leading business-to-business events, in conjunction with its online and print publications.
Following the success of last year’s exhibition, which attracted over 13,000 visitors from 95 countries, Aspectus PR will be promoting the event at the Fiera Milano in Milan from 7-9 June.
The theme for the event will be to address the hot button issues in the energy industry, focusing on current policy debates, business solutions and showcasing the leading technologies and systems among a network of peers, vendors and experts.
Crispin Coulson, Senior Marketing Manager at PennWell, said: “Our decision to appoint Aspectus for a second consecutive year was based on the outstanding results the team achieved last year. We were very impressed by Aspectus’ knowledge of our sector, expertise in social media and unique approach to delivering an influential PR campaign.”
Alastair Turner, Managing Director of Aspectus PR, said: “We are very much looking forward to working with Pennwell once again. POWER-GEN Europe is already a well-established event and we will be looking to bolster its PR to position it as the essential educational and networking experience for anyone connected to the European power industry.”
Established in 1910, PennWell Corporation is a leading international multimedia provider of business intelligence, producing 45 print and online publications, and over 60 conference and exhibitions, research, databases, Internet-based services and other information products to strategic global markets. PennWell POWER-GEN conferences and exhibitions are the world’s leading business-to-business power generation events, together connecting over 50,000 industry professionals each year. In addition to its headquarters in Tulsa, USA, PennWell has offices throughout the world, including England, Germany, Russia and Hong Kong, to provide its customers and partners with a truly global service. www.pennwell.com
About Aspectus PR
Aspectus is an international, business-to-business, PR and marketing services consultancy specialising in financial and trading technology, energy, business services and corporate IT. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: www.aspectuspr.com
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