London, 1st June 2010 – OnGuard, provider of credit and collection management solutions, has chosen Aspectus PR to run its extensive campaign throughout North America and Europe. The business benefits of the software it provides will be at the centre of the programme, enabling Aspectus to promote OnGuard, headquartered in the Netherlands, to top tier business management press, and across its vertical markets.
“We were looking for a PR agency that could provide us with a varied and extensive campaign that truly does justice to our innovative technology, but also has the capacity to spot the business issues that resonate at CXO level. We felt Aspectus PR could offer this more than any other agency: its results from previous campaigns were outstanding and really compounded its expertise,” says David Taylor, CEO of OnGuard.
“The team is really excited to get started on the PR activity for OnGuard. The issues it helps companies address have never been more timely, given the current economic climate and we feel we can really make a big splash with the campaign”, says Alastair Turner, managing director of Aspectus PR. It’s great for us to be working with such knowledgeable and well-respected spokespeople, and such a functionally rich product.”
The substantial campaign will communicate OnGuard’s global story while also addressing regional stories across Europe and North America. The dedicated account team has great experience in supporting technology companies of all sizes, whether firmly established or breaking into new markets.
OnGuard, the leading provider of credit and collection management software, have been providing scalable technology solutions to all segments of the B2B market, particularly finance companies, leasing organizations, manufacturers and distribution companies, for over ten years. OnGuard services more than 850 businesses with 6,000 daily users across 25 different countries. Along with its primary focus on the development and implementation of credit management solutions, OnGuard provide related consultancy, business intelligence, training and a professional service desk to support its global users in the day to day use of its software. OnGuard operates on the principle of bringing credit management into the heart of an organisation and it continues to drive product and service developments on the basis on strong business ethics and ongoing innovation. OnGuard is an international company headquartered in the Netherlands with regional operations in the US, UK and New Zealand. www.onguard.com/en/
About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com
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