London, 1st August 2009 – HID Global, the leaders in providing secure identity solutions, has appointed Aspectus PR to deliver its issues-led public relations activities across the EMEA region. The PR campaign will focus on raising awareness of HID’s identity and access management business through tier one coverage in the business and vertical press. Aspectus PR will also be sourcing award and speaking opportunities for HID across the region.
“With identity and access management becoming an increasing priority for organisations, now is a great time for us to be investing in public relations,” says Nicole Clement, director of marketing communications, EMEA, for HID Global. “After meeting Aspectus at InfoSec, we were really impressed by their knowledge of the security market and their results-driven approach to PR.”
“We are delighted to have the opportunity to help HID Global strengthen its market position across EMEA,” says Alastair Turner, managing director of Aspectus PR. “The team are really enthusiastic about working with such a significant brand in the identity and access management sector and we are looking forward to developing a long term relationship with the team at HID.”
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About HID Global
HID Global is the trusted source for secure identity solutions for millions of customers around the world. Recognised for robust quality, innovative designs and industry leadership, HID Global is the supplier of choice for OEMs, system integrators, and application developers serving a variety of markets, including physical and logical access control, card personalisation, eGovernment, cashless payment and industry and logistics. Headquartered in Irvine, California, HID Global has over 1,700 employees worldwide and operates international offices that support more than 100 countries. HID Global is an ASSA ABLOY Group brand. For more information, visit www.hidglobal.com.
About Aspectus PR
Aspectus is a business-to-business PR and marketing services consultancy, with a strong background in technology, energy and financial services. Aspectus is a full-service agency offering media relations, marketing strategy, event management, market research, direct marketing and creative services. It provides targeted, intelligent, strategic and creative campaigns that push all the right buttons with the right people. For more information please go to: www.aspectuspr.com
T: +44 (0) 20 7487 8443