Written by Edward Wilkins

Christmas eve is upon us, and as we’re ‘driving home for Christmas’ and frantically buying that last minute gift for Auntie, we can’t but pause in-between inhaling mince pies and reflect on the year gone by. This is especially poignant for me, as exactly a year ago I stumbled upon the wonderland that is Aspectus.

In mid December 2014, up amongst the rooftops of Holborn, I was nervous, rehearsing my answers and waiting to be called into a meeting room for my job interview. As I went through, I managed to glance into the office. I was clearly overdressed in my suit and tie, for staring back were a sea of Christmas jumpers and smiley, albeit slightly ropey faces.

‘It was our Christmas party last night’, I was quickly explained by the head of digital marketing. It’s funny how much you pick up on in a few fleeting seconds, but the culture of the place was palpable. This is where I want to be in 2015 I thought to myself.

I don’t know if it was my answers or their distracting hangovers, but come January I was lucky to be getting stuck in with the Search team and soaking up digital marketing knowledge faster than Christmas pudding does brandy.

A year later and December 2015 arrived and not without a sense of poetic justice. For this year the Christmas party, the same night I may well owe my job to, fell to me to organise. What better way to theme the day’s activities, I thought, than to focus on the very values that lie central to the culture of everything we do here at Aspectus. The same values I picked up on in those fleeting moments a year ago. So here they are, creatively and festively represented via the medium of a good old GIF, all thanks to the teams who took part. Enjoy! 


Aim for it in everything we do. Whether internal or external, client or colleague

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To understanding our sectors, supporting our colleagues, the success of the agency and our clients

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That is easy for clients to buy into, differentiates us from the competition and puts us at the bleeding edge of our industry

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To our sectors, the analysts, journalists and media that serve them, and the companies we want as clients within them

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Merry Christmas!

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