The wearable technology market is growing rapidly as the adoption of novel and inventive gadgets continues in the fitness and healthcare sectors. Google Glass and smart watches such as the rumoured iWatch and Samsung’s Galaxy Gear are contributing to the fresh wave of wearable tech, with the healthcare industry in particular proving a focus due to the improvements in accuracy and efficiency such technology innovations can bring.

Philips Healthcare for example, released a proof of concept demo of how Google Glass could make its mark in the operating theatre, with patient records and information readily available both prior to and during surgery. Efficiency and cleanliness will also be improved: doctors and surgeons will simply need to glance upwards to see the patient’s statistics and information, instead of moving away to a screen and using a keyboard and mouse.

Google Glass could also deliver improvements to paramedics. The feature that allows others to see what you see could enable healthcare professionals to provide guidance remotely to paramedics out in the field. In a consultative sense, this functionality could also benefit GPs and industry experts, while possibly performing an educational function for medical students.

Similarly, smart watches could be applied in the healthcare sector and used for patient monitoring. A patient’s diet, fitness and levels of exercise could all be tracked and sent from the patient to the doctor via the messaging function, enabling detailed and accurate sharing of patient data.

The potential benefits of Google Glass, as well as smart watches, Thimble Bioelectronics and healthcare-centric apps mean that wearable tech continues to prove attractive for investors. Certainly, the future looks promising and PR opportunities abound if these technologies can be implemented effectively to deliver demonstrable results.

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