It’s been a long and winding road here at Aspectus PR New York in regards to office space. During Hurricane Sandy, the first telltale sign that we would not be returning to our beloved One West Street building were the images on TV of the front steps of our office engulfed in water. With the entirety of the Aspectus New York team working remotely for the week following the devastating storm, it soon became clear that change was inevitable.
It’s a rarity when an entire office telecommutes, but the New York office post-Hurricane Sandy never missed a beat. In the world of communications, consistency and availability are key traits of a successful PR agency. Our clients’ business is our first priority, and our all-hands-on-deck mentality kept the “office” running smoothly. After a week of working from home (for the lucky ones who had power), the New York team reassembled at 57th and Lexington for what was originally thought to be a temporary solution to our office-less situation. As time passed, the days of working down at Battery Park became a distant memory, and our makeshift workspace became a much clearer reality.
Now six months on, we are delighted to announce that Aspectus New York has found its happy new home at 117 East 24th Street – Suite 2A, New York, NY 10010. Equipped with sparkling new furnishings, the team is up and running in the vibrant Gramercy area of the city that boasts great dining and entertainment, and is just a stone’s throw away from the plush greenery of Madison Square Park.
There is something to be said for a group of colleagues who can roll with the punches and work together cohesively through challenging circumstances. Throughout this saga, we have continued to see new business wins, and deliver client messaging and positioning campaigns, content generation, top tier and trade media coverage and media tours.
We’ve even hosted a media party and participated in cooking classes. Our temporary office may have been a tighter squeeze for everyone, but the spirit has not faltered. Aspectus New York has emerged unified and even stronger than before – ready to keep on making business news.