With event season now in full swing, for the FS team at Aspectus PR this week was all about TradeTech Europe.
Billed as ‘the world’s largest trading technology event’, this year TradeTech took place at London’s ExCel Centre, where buy-sides, sell-sides, exchanges and solutions providers came together to hear the latest on a wide range of topics from guest speakers drawn from across the industry. Aside from debating the burning issues, there was also a bit of healthy competition on who could offer the best freebies, with BATS Chi-X Europe definitely a front runner with its signature baseball bat.
The financial services team were on hand to support our client Fidessa and catch up with editors and journalists from the top trades and nationals. Armed with many business cards and flat shoes, we were in prime position at the Fidessa stand to pluck our media targets from the crowd and successfully navigate our way through a busy schedule of appointments, grabbing several impromptu ones in the process too.
It was great to catch up with some familiar faces, make new acquaintances and learn more about the fast-moving trading environment, as well as having some fun thanks to the numerous competitions on offer. What’s more, the LSE concluded the first day of TradeTech Europe by hosting an excellent performance from former Britain’s Got Talent act, Bar Wizards, at their stand.
The day ended with a well-deserved glass of wine at the local and only pub around the ExCel – The Fox – where everybody congregated to relax and socialise. With a number of further events ahead of the FS team this year, TradeTech Europe provided an excellent start to the show season and we look forward to seeing where it takes us next year.