London, 11th October 2012 – Aspectus, a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events, today announced its appointment by Dion Global Solutions, following a competitive tender.
Dion provides technology that supports private client stock brokers and wealth managers, as well as institutional trading and investment firms, across the front, middle and back office. It employs 600 people and has over 630 clients in more than 80 countries.
Aspectus will be working with Dion to undertake a comprehensive messaging review. Following that, it will develop a European media relations programme targeting the financial services, financial technology and investment trade press and the finance pages of the national media.
“Aspectus PR has the incredibly exciting opportunity to undertake a thorough review of Dion’s marketing activities and positioning,” says Alastair Turner, Managing Director, Aspectus PR. “It will be hugely satisfying to review the brand, disseminate the new messaging and witness the impact this has on the business. Our financial services team is delighted to have secured the account and is looking forward to delivering real value to Dion’s communications efforts through our content-based approach, which centres on marketing targeted, quality ideas to specific audiences across multiple channels.”
Victoria Thompson, Marketing & Communications Manager, Dion Europe, adds: “The Aspectus team’s understanding of the market we operate in, coupled with the quality of the work that Aspectus has produced in the financial services industry was impressive. We look forward to building a long-term relationship with them.”
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About Dion Global Solutions
Dion is a global financial technology company that delivers a comprehensive range of targeted and focused solutions to financial market participants. It supports retail and private client stock brokers and asset managers, as well as institutional trading and investment firms across the front, middle and back office. The company has over 630 clients in more than 80 countries, supported by a worldwide staff of 600, including 200 in product development. Dion recently acquired a number of financial services technology providers and is the trusted technology partner to nine of the world’s ten largest financial institutions. For more information visit www.dionglobal.com
About Aspectus PR
Aspectus PR is a global communications and PR agency focusing on Financial Services, Energy, Engineering and B2B Technology and Events. As an integrated mainstream and digital communications agency, Aspectus PR provides targeted, intelligent, strategic and creative media campaigns that push all the right buttons with all the right people. For more information please go to: http://www.aspectusgroup.com