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Anmut asked us to create a brand awareness LinkedIn campaign to drive users to the website and spotlight its new whitepaper.

Anmut, a data management company, wanted to increase its website traffic and encourage downloads of a new whitepaper exploring the value of data. Our task was to raise brand awareness for Anmut and get in front of the right audience – and support in the ultimate goal of generating download leads.

Client

Service(s)

Brand, Insights & StrategyDigital MarketingPR & Comms

Sector(s)

Management ConsultancyProfessional Services

The Challenge

Anmut approached us to help enhance brand awareness, educate a key audience on its offering, and highlight its voice on the value of data. To do this, we used an integrated approach, focusing on a brand awareness campaign on LinkedIn, while blending this with traditional media tactics to promote the whitepaper. 

Our Approach

We ran a 30-day campaign on LinkedIn to spotlight the whitepaper. By teasing the report’s content in the ad visuals, we drove prospects to the landing page, where gating the whitepaper allowed us to capture their details and support lead generation.  

The campaign targeted decision-makers working in FTSE 350 companies spanning a variety of key industries such as transport, utilities and infrastructure – helping Anmut get in front of an audience that drives real results. 

Results we’re proud of

5

Relevant leads from target users, including the Head of AI and Data Insights at Virgin Media

117

Clicks to the website from senior job roles, including CEOs and Heads

27,121

Impressions on LinkedIn, with ads being displayed

All in the details

Targeted audience

The LinkedIn campaign saw engagement from target job titles including CEOs, Heads of Strategy, Heads of Transformation, and Strategy Directors.

Visually relevant

Through testing several visual designs for the LinkedIn ads, the campaign ran with the most high-performing visuals, helping to improve performance and increase clicks. 

“Aspectus were impressively quick to develop a deep understanding of the subject matter and the industry we were targeting with the piece, offering fresh and creative angles that we hadn’t considered before. They worked meticulously and thoroughly to drive the best results possible through Linkedin, continually A-B testing until they found what worked. This made us feel like our ad spend was being being used as efficiently and effectively as possible.” 

Ben Parkinson
Data Asset Manager, Anmut

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Find out how we can help you achieve your business goals. 

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