Airswift (GETI)
Increasing the quality of media coverage for an annual piece of hero content
Increasing the quality of media coverage for an annual piece of hero content
Messaging development and launch of a new brand after the merger of two major businesses
Developing hero content to get complex issues into the media and increase MIDEL’s visibility
A fully integrated brand website optimized for user experience and lead generation
This global media and content program cemented Absa’s corporate and investment banking arm in existing regions, and launched the brand in new international markets